This morning in my inbox I found one of my favorite newsletters, "The Firm Voice," from the Council of Public Relations Firms. Most of the time the articles are more for owners and presidents of PR firms but I am usually able to find some morsel of wisdom in each edition.
Today was no different. "The Firm Voice" offered a link to Cision's free white paper on "What Never to Do When Targeting the Media." I highly recommend all PR folks out there download this document as it is really helpful.
"A lot of PR people and agencies just blast out blanket e-mails to anyone on the lists they bought. That's glorified spam. The e-mails that work are those that are targeted. They open with something like, 'Dear David, I saw your story about cell phones and thought…' This shows they did their homework. If you take the time to personalize your pitches or e-mails to us, you will get a thousand times more bang for the buck in terms of responses." - David Pogue, Columnist for the New York Times
Dittoe PR is an anti-spam agency. You won't find one of our email addresses on the Bad Pitch Blog or mention of our firm any journalist's rant on poor PR techniques. However, it is important to stay up-to-date on all things public relations related and this white paper is worth a download, no matter how amazing you are at your job.
Posted Wednesday, September 24, 2008 by
Lauren Littlefield
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Posted by: Jeff Bowe on Friday, November 14, 2008
Boy, that is great advice! I work on the other side of business growth, sales training www.infocusselling.com and we preach that now is the time to do more marketing and increase the size and skills of the sales team because your competition is going into retrenchment mode. Just think, if you increase your marketing relative to your competition, who is your prospect going to see? And, sure some industries are really in bad shape like cars, but in most businesses, a recession (thanks a lot media!) means overall we are down 1-4%. Big deal. If an industry is down 4%, you can be up 8% by helping a competitor go down 15%. Think about the fun that will be.