OK. I’m embarrassed. It’s been two months since “Part 1” ran. But I have an excuse, I promise—I’ve been on Twitter.

When last I blogged, I spoke about how I first discovered Twitter, how inept I was in social media, and my desire to engage in the conversation. I joined Twitter in January of 2008, and while that’s well over a year after it launched in October of 2006 (thank you very much, Wikipedia), I was very much among a crowd of early adopters.

I had no clue who to follow. I had one friend in all the Twittersphere (@kaseyincharge), who was a co-worker of mine at the time (and a fabulous follow!). In time, I learned of the social media staples: @chrisbrogan, @jowyang, @scobleizer, @charleneli, @jasoncalacanis, the list goes on…

But of course, no one would follow me. Truth be told, I was really intimidated to type anything that clued people into who I really was, which consequently made me EXTREMELY boring. After a while, I lost my inhibition because I figured no one was listening to me anyway, and guess what—@LKassenbrock got some followers.

From there, I was addicted. Of course a little part of social media taps into our egotistical side. I’d get so excited when someone would follow me, and when someone would leave, I’d wonder what I’d done wrong. Had I been boring? Annoying? Simply not worth their time?

But that “concern” drove me to be more relevant, more honest, more engaged, and hopefully more interesting. These people didn’t know me like my friends did, and I needed to earn their interest, like they had mine.

I recently posed this question on Twitter, “What makes you follow people back on Twitter? I mainly do people who @reply a lot, but is that the best indicator of a worthy follow?”

I received eight responses (which for me, is a heck of a lot), some agreeing that engaging in the conversation was the number one reason, but other responses varied--from a cool picture or avatar (thanks @bnpositive) to some that said they didn’t follow people with protected updates (thank you @evanspatrick). And I have to agree with both.

The thing about Twitter is that the reasons people like and follow you are a lot like the reasons people are attracted to others in the real world: humor, intelligence, charm, similar interests and values, appearance … with some exceptions. I mean, if Twitter were the real world, Robert Scoble would be homecoming queen. And really, how likely is that?

Are you following the @DittoePR team on Twitter? NO?! You should be. Check out @becht001, @meganlawler, @dittoe, @coberley, @lllittlefield, @laurensanders2, @laurlye, @mcharlebois,