International public relations can seem intimidating but it's actually really exciting and fun. The time difference coupled with foreign accents makes for interesting late night and early morning phone calls which always bring a smile to my face. I won't lie, it's a complete rush and I truly don't mind speaking to someone halfway around the world at 11pm on a Tuesday... as long as it means good coverage is coming soon for my client!
I've been busy researching publications and broadcast media in the U.K. and all over the world this spring. So far, I have found it's definitely harder to find contacts overseas than it is here in the States! Which means I'm having to get a little bit more creative... As my Aussie contacts would say, "No worries, mate!"
Who would have thought I would be on the phone or exchanging emails with people in the U.K., China and Australia from my desk in Indianapolis, Indiana? Honestly, most people don't think "international" when they think about Indiana... the land of car racing, basketball and corn fields.
All of the hard work is paying off, though. sniff is gaining some great exposure. I just wish I was there to see it in person instead of having to look at it online.
