In my experience, marketing, advertising and public relations agencies tend to have lots of turnover. It's not because people are unhappy or not talented, but because over time clients are lost and there's a constant shifting of positions.
I had a friend who worked on one account at a big firm in SC -- when the account left her agency, she was let go. Two months later the firm landed an even bigger account and she had to essentially interview to get her old job back. Her story always frightened me and I think it had a little bit to do with me starting my career in a corporate environment instead of with an agency.
Now that I'm in agency, I'm experiencing a very different world than she did. Part of the reason is that we're a PR firm, not the all-encompassing advertising, marketing and PR agency. However, I think the real reason is because of our clients, team and leadership.
The last time I checked, Dittoe PR ranks as the 5th largest public relations firm in central Indiana. I think that's fabulous - we're not the biggest but we're definitely competitive in our space. We have great clients who stick with us for years and we're constantly growing because word is getting around about our clients' successes.
After working here for just over six months, we're already expanding into the office space next door. This summer we're adding five more desks and all but three will be occupied. I'm guessing that by Christmas we'll have every desk filled.
My friend in SC can hardly believe that we're expanding with the intention of not downsizing at a later time. Deep down inside, I think she might be a little jealous. It's an exciting time to be working at Dittoe. We're moving on up -- well, moving next door.
Posted Wednesday, May 7, 2008 by
Lauren Littlefield
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