One of my clients, Bob Compton, is screening his documentary film, Two Million Minutes, in various locations across the country throughout the upcoming weeks. This allows we, at Dittoe PR, the opportunity to work with the media in a variety of locations.

The film, which compares high school education in the U.S., India, and China, is being screened in Columbia, SC, Orlando, FL, Washington, DC, and Indianapolis before the end of the month. Dittoe is working with the local media in each of these locations to secure coverage and to promote the film using various tactics. By promoting Two Million Minutes throughout the country, we hope to gain as much national awareness of the film as possible.

This is one aspect of PR that makes it interesting - there are always new audiences to reach and new industries to learn about. I never knew much about the various organizations existing to promote education until I started working on the Two Million Minutes account. Now each day, I seem to come across another related organization.