I’ve never been extremely interested in politics – I’ve always just shrugged it off with apathy, saying “I don’t care.” However, with this year being only the second time I’ve been eligible to vote, I decided to make an effort to pay attention to the political scene surrounding the election. I also know I should be concerned with the issues presented – I have to pay taxes and support myself, make decisions about my health insurance, and I should be concerned with the nation’s security and our military involvement in other nations.

The primary elections have thus far presented an interesting array of candidates who appeal to different groups of people. Barack Obama, for example, has been an exciting and charismatic campaigner, appealing to many young people and those hoping for a big change in the way our country is led. On the other hand, John McCain brings a great deal of experience and knowledge to the table, appealing to conservatives who prefer a more familiar, predictable candidate.

One thing I have to wonder when observing presidential campaigners in the spotlight of interviews, public appearances, and presentation of their platforms is how much of what we see is acted out for the public. Obviously any public figure has to pay attention to his or her image, to ensure that people get a good impression from it. Many celebrities, politicians, etc. have public relations personnel who aid them in keeping up appearances, knowing what to say when in the spotlight, and managing their overall “public persona.” Politicians, especially those running for President of the United States, must be especially careful about the messages they send to the public – because these impressions affect not only people’s opinions on the candidates but their votes as well. Imagine the amount of stress the PR people for Hillary Clinton and George Bush must be under on a daily basis – and how volatile their jobs must be!

Here at Dittoe PR, we have our own share of stresses and excitement. Sometimes reporters and journalists fail to keep appointments with our clients, which is disappointing and frustrating – both for us and our clients. Other times, we land great coverage for our clients, resulting in higher sales and greater awareness of their products and services.

We only hope our clients will someday end up in the spotlight, just like the Presidential candidates always are. While it is no doubt stressful, garnering more attention for our clients is always our goal. Dittoe PR aims high!