I’m pretty ecstatic over my e-mail notification this morning that informed me that the book I have requested a long time ago has finally arrived!  Why am I so excited about a book you ask?  It is a book on popular demand right now and very important for any serious public relations practitioner.  It is, “The New Rules of Marketing and PR: How to use news releases, blogs, podcasting, viral marketing, and online media to reach buyers directly,” by David Meerman Scott. 

As public relations continues to expand into a larger market and the definition of a public relations practitioner continues to evolve, it is important to stay attuned to latest developments  in the field.  Social media outlets are responsible for such a drastic change in Integrated Marketing Communications (IMC).  PR professionals need to not only pitch traditional media but research the new media outlets and pitch them accurately according to their specific beat.  To pitch them accurately one must be a tech-savvy PR professional engaged in social media.    

I hope this book gives me new insight to stay on top of innovative media communications and social media marketing.  Have you had the chance to read this book?  If so I would love to hear your thoughts and comments before I dive in!