As a PR professional it is our job to reach out to one the most powerful outlets in the media, the blogosphere.  Like any other outlet, there is a certain way to approach bloggers. Here are some helpful hints:

• Treat them like any other journalist. Bloggers like to get information in a timely manner. Make sure that you send the press releases, product samples, etc. just as you would for any other journalist
• Never begin any relationship by asking for a favor. This is true for all budding relationships. You should try and learn something about the blogger or leave a comment about a certain blog that you read to show them that you are actually interested in what they have to say not just what their blog can do for your client.
• Keep reasonable expectations.  Most of these bloggers have other full time jobs, so be patient with them as they may not be able to respond to your comments or emails right away.

The bottom line is that you should treat bloggers the way you would like to be treated.