Newbie. Novice. Greenie. Rookie. Call it what you will. If you’ve ever been new somewhere, and we all have, you know that it’s not easy. And it seems, to me anyway, that the older I get, the harder being The New Girl becomes. Maybe it’s because the older we are, the faster we feel we should acclimate to people and surroundings. Maybe the older I get, the more awkward I become. Yea, I’m going with Option B.
Anyway, a month ago, I started at Dittoe PR, and once again, I became The New Girl. If you aren’t familiar with Dittoe PR and what they do, the team specializes in media relations, and they’re damn good at it. In the months before I came, the Dittoe team had placed clients in The New York Times, The Wall Street Journal, and on Good Morning America. I’d only ever pitched local and regional media, so during my second week here, when I had to pitch
But the thing about Dittoe is that the team here cares for one another and their clients, and we all want to see each other succeed. So, before I made my first call or sent my first email, I got a lesson in media relations that rivaled any I’d received in my collegiate (and post collegiate for that matter) experience. You see, Dittoe isn’t your run-of-the-mill PR agency; they are the best. And they know that pitching the media doesn’t mean pitching every media outlet. It’s about pitching the right outlets, giving them the right information, and developing mutually beneficial relationships. It’s what Dittoe does, and it’s what works.
Now in my second month here, I’m proud to say that I’m getting the hang of this whole thing. I’m no longer petrified of big name editors, and in fact, I’ve found myself even joking around with some. Best of all, I’m happy to say that I’m at a place that is fostering me into the best, most efficient PR person I can be (in record time). So, I think I’m over being The New Girl. Now, if I could only find the paperclips…
