Today I came across an article at EvanCarmichael.com on effectively using PR tactics. I thought it was really worth sharing with my colleagues and so now you’re the lucky ones subjected to it as well. It’s written by Maggie Holben, but I’ve summarized the main seven points below. Check out the entire article when you have a few minutes to spare (I’ve included the link to it at the end of this post).

“It’s up to you to make use of proven PR tactics to help build awareness and credibility of your brand. Here are seven tips to help jumpstart your PR efforts, or improve existing programs:

Focus On Your Newsworthy Attributes: You’ll have far greater success garnering news coverage if your announcement is based on a proven news hook, rather than being full of puffery and information only of interest to you.

Keep Your PR Tool Kit Up-To-Date: The more information you are able to provide an interested reporter, the more likely your encounter will result in thorough, accurate and engaging coverage.

Utilize Newswire Services: Newswires can give your news release added exposure to both the media and potential customers searching the Internet for your products or services as the release remains posted online.

Become Skilled At E-mail Campaigns: E-mail is, on the whole, the most preferred form of communication for reaching the news media (versus unsolicited phone calls, text messages or podcasts to busy journalists).

Make Use of Leads Services*: The leads service is a special PR tool that allows reporters on deadline to reach out to companies and individuals for information and interviews.

Share Your Expertise via Articles: Write or ghostwrite articles for your clients about their particular area of expertise.

Win Awards To Attract Attention: Quite frequently, the prestige of receiving one or several industry awards offers the “awareness lift” necessary to secure a profile or full feature about your company or organization.

I’m pleased to report that none of this information is groundbreaking or newsworthy to me but it’s a great reminder. If anything, it reaffirms my belief that Dittoe Public Relations is truly one of the best PR firms around because these seven PR Tactics are the core of every plan we develop for our clients. Keep in mind, it’s possible to do each of these tactics and still not gain the coverage you and your clients are looking for – so the trick is to do all of it skillfully and to the very best of your ability.

Check out the full-version of the article here.

* If you want a recommendation of a U.S. and Canadian leads service, leave a comment and I’ll be happy to share two valuable services with you!