Getting started with a new client always provokes a feeling of excitement, but it can also lead to some stress and anxiety. Familiarizing yourself with a client in an entirely different industry than what you’ve been exposed to in the past is always fun, interesting and a huge challenge. Nailing down a new client’s key messaging, target audience, correct verbiage, competitors, angles to pitch, etc., are all things that are developed and perfected over time.

While all of the steps to get to know a new client may seem overwhelming and incredibly time consuming, to everyone here at Dittoe, it’s just another day on the job. Spending the time to get quickly and thoroughly acquainted with a new client and their industry is just one of the great things we do at Dittoe Public Relations that sets us apart from the rest.

This week I had the pleasure of getting a new client in the field of geriatric care management—Indianapolis-based, My Health Care Manager. Dittoe PR is honored to be working with a company that is providing such a positive service for aging seniors and their families. I know from personal experience how difficult it can be as family members get older and face serious health and independence issues. I think we’ve all been there at one time or another.

With the number of Americans over age 65 expected to skyrocket from 35 million to 72 million by the year 2030, there is a HUGE need for geriatric care management services. My Health Care Manager helps adult caregivers sort through all the complexities of eldercare. Their recommendations and resources are tailored to the senior and their families’ particular situation and meant to achieve the best possible solution. 

Dittoe PR is proud to say that we’ve already lined up an interview for MHCM with one of the biggest news sources out there- the Wall Street Journal. It’s an exciting feeling to know that others can see the need and importance for this service, and the truth is, that need is only going to get bigger as time goes on. 

If you’re looking for unbiased professional guidance related to the health and independence of an aging loved one, please visit  www.myhealthcaremanager.com to find out how they can help.