One summer during college, I worked at my hometown police department doing data entry for the magistrate. Every day I sat down at my desk and did the same thing over and over again -- entering traffic tickets into the system. Why didn't I go insane? Well, I knew a lot of the people who received some of the tickets I entered into the system so that was entertaining, but more importantly it was something I did well.
I know... data entry is pretty hard to screw up, but being a fast typer not only allows you to do a heavier work load but to also leave early from time to time (which is a very important aspect of a summer job for a college student)! Doing data entry for the Greenville P.D. was actually one of my favorite jobs while in school because I consistently exceeded expectation and never let down my boss or team.
Now, things are a little different. Being a fast typer doesn't give you much of a leg-up in public relations. However, I am extremely fortunate to have some amazing clients -- who make each day different than the last. Some days exceed expectation while others leave me feeling slightly disappointed. Those days that leaving me feeling down cause me to work harder the next day to generate some great coverage.
I have always liked the saying, "When life hands you lemons, make lemonade," but I don't think that really captures what we do here at Dittoe. Lemonade is expected from lemons. At Dittoe Pubic Relations, we take the lemons and make grape juice -- leaving our clients wondering how we did it. Whether they know it or not, they work with us because of the grape juice.
