Friday night my friends and I gathered at one of our houses to eat some Chex Mix, queso and candy to watch the opening ceremony for the Summer Olympics in Beijing.  While our attention wasn't 100% focused on the dancing, symbolism and pyrotechnics, we were all impressed at the lengths China went to in efforts to show the world they are now a leader in the 21st century.

I didn't understand a lot of the negative buzz surrounding this summer's games... you know all the talk about the pollution and then of course, the protests.  I guess I was looking at the situation with rose colored glasses on.  After living in Hong Kong for three years, I had formulated my own opinions and thoughts on China and they are just so different from most of my friends'.

That being said, China really entered into this Olympics fighting an uphill battle.  Everything about the Olympics coming out of China needs to be positive... it's as if they are in "damage-control PR mode" without really having a "disaster" to be trying recovering from.

China is working extremely hard to impress the world... to show their culture, people and technology.  They are a world leader, and really have been for a long time but no one has ever noticed.  Their political issues and decisions both nationally and internationally have overshadowed anything else which could be a positive reflection of the country and its people.

This is a really good example for businesses worldwide to take notice of.  A series of questionable decisions, a bad product release or corporate scandal can put a bad taste in your clients' mouths which can last a few hours or maybe a few decades.  As consumers, we all put a lot of faith into the brands we trust.  If tomorrow you wash your clothes with Tide and they are ruined - will you use Tide again?

Now, of course, a bad experience with laundry detergent isn't quite the same as the political dealings of the world's largest communist society but you get the idea!

Overall, I think China's doing a great PR job positioning itself as a world leader and innovative society.  Many people's eyes are being opened for the first time to Chinese culture and what an exciting way to do so!