unbelievable feeling that never seems to get old. Regardless of the size of the media outlet, from a large national newspaper to a small trade publication, the feeling of accomplishment is exactly the same. The fact of the matter (and this is widely under recognized) is that a story in a small trade publication may bring a client even more business than a story in the Wall Street Journal or New York Times. It’s all about the audience and the message.
This week, one of my favorite things in PR happened. Actually, it happened twice. I was contacted by two media outlets that I last corresponded with three months ago about doing stories (one television and one print) on one of my former clients, Sonicu. It all goes back to the age old saying, “Timing is everything.” The bottom line is a great story will get picked up, but not necessarily when you expect it to.
As put best by the president of Sonicu, it is “Interesting how seed planted a while back can still grow.” Throughout this weekend, he will be appearing on Indiana's most watched weekly business television program, Inside INdiana Business with Gerry Dick. The first airing of the week’s show is on Friday nights at 10:00 p.m. CHECK IT OUT!
