My kind-hearted boss thought he would be nice to his staff and bring three colossal bags of mini candy bars to work. The rest of the staff thought that this was a very nice gesture, but for a person like me this is equal to giving a crack addict a bag a crack and a glass pipe.

Eight Twix bars later, I wake up from my sugar coma and tell my co-workers about my minor accomplishment. They were completely flabbergasted. They could not believe that I had managed to eat that many mini candy bars in such a short amount of time.

Really? This is not that big of a deal. Plenty of people can eat this many mini candy bars. After all, they are mini. These people are acting like I should be the next Kobayashi.

To prove my normalcy I looked at the serving size on one of the evil colossal bags of chocolate crack and read that a normal serving size is five candy bars. Ha! This means that I only ingested 1.6 times the normal serving.

Things are not always quite what they seem. This is a lesson that can be applied to all avenues of life, especially the world public relations. Journalists referred to as business reporters may seem like good contacts as you are pitching a new high tech client, but you may find out that they only really cover the coal mining business in eastern Kentucky. Suddenly, they do not fit the mold of a good contact anymore.

It takes a little bit of research, just like I had to research the caloric composition of my chocolate crack, to ensure that you are pitching the right people. Just because an editor’s name is Tracy Smith, you should never be so bold as to assume that Ms. is the correct prefix.