Whether it's a client or someone on the outside looking in, some people don't entirely appreciate the value that having a public relations team adds to their company or organization. It's not clear to some how to measure the value, but there are a few ways we could try to go about it.
If we measured the coverage generated by the monetary value of equivalent-sized advertisements, it would be much easier to quantify. For example, when we land a full-page story in a magazine, this coverage could be compared to a full-page ad taken out - which would be paid for by the client, not free publicity as is t
he result of a PR effort.
Not only is a full page story earned by a PR professional more cost-effective, but any reader, listener or viewer will tell you that a story is a highly trustworthy source when compared to a paid advertisement.
Every day at Dittoe PR we are earning pages of editorial content for our clients... adding up to thousands of dollars and in most cases, priceless amounts of coverage. If any company can tell me that it's more satisfying to see their commercial air during Good Morning America, than to speak to millions of people and be a guest on the show, I would have to call them crazy! No way, no how!
Dealing day in and day out with our clients, we develop relationships with them: a sense of pride for their names, their products and the people who work there. We believe in them and are behind them 100%.
