I say HOT!

This week has been quite exciting for my Indianapolis-based client, Vontoo! For those of you who aren’t familiar with the company, Vontoo is the world’s first provider of on-demand, permission-based, instant voice messaging.

As I am writing this blog post, the number one heiress herself, Paris Hilton, is sending her fans personal phone calls to promote her upcoming movie (all powered by Vontoo), The Hottie and the Nottie, which is scheduled to hit theatres on February 8! This marks a HUGE shift in the way movie marketers are promoting their movies – moving beyond the traditional online & TV advertisements – and into permission-based voice messaging.

Fans of Hilton, like you and me, can simply go to the movie’s Web site (www.thehottieandthenottie.com), insert their phone number (home or cell) and then begin receiving personal calls from the heiress and updates about The Hottie and the Nottie!

I’ve made sure that all of my Paris Hilton-loving friends have received the phone calls. They can thank me later.

ClickZ, a leading site dedicated to helping interactive marketers do their jobs better, has already reported on the personal phone calls from Hilton in a write-up yesterday titled “A Call from Paris: Hot or Not?” You can check it out at http://blog.clickz.com/080115-142945.html.

Go to The Hottie and the Nottie’s Web site NOW to start receiving the calls!

GO BLOGGING!